New Products

Cantu Introduces New Weightless Collection

Shampoo, conditioner and curl cream contain certified organic blue agave, a naturally derived humectant that keeps strands hydrated for longer.

Cantu is part of Arthēa,.

Cantu, a leading brand in curl care, has unveiled its new Weightless Collection – a line designed to deliver lightweight hydration, frizz control and defined, bouncy curls and waves.

At the heart of the Weightless Collection is Fair Trade and Certified Organic blue agave, a naturally derived humectant that attracts moisture from the air and locks it into the hair, keeping it hydrated for longer. The key ingredient works alongside our lightweight, hydrating formulas to help lock in moisture, enhance shine and smooth frizz – without weighing hair down for touchable soft curls and waves.

“We’re thrilled to introduce this new collection,” said Dametria Kinsley, vice president of marketing for Cantu. “The Weightless Collection is all about offering a light, airy touch to curls and waves reaching their full potential with every use.”

The Cantu Weightless Collection is available at select CVS and Target stores as well as online at CVS, Amazon, Walmart and Target.

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